6 Steps You Must Do
1. Franchise or Create a Brand
There are advantages and disadvantages to franchising or self-created brands. Franchising is relatively simple, and you don’t need to spend too much time on designing, decorating, and marketing. However, the total tuition fee for franchise and raw materials will need to be paid to the headquarters; self-created brands have a lot of room for their own use. The relative marketing costs to be invested are also relatively high, but both must have brand characteristics and brand value. Set up a clear brand strategy, and you will be more confident about your next steps.
2. Choose a Proper Store Location
The chance of success is based on choosing the right location. If there is a good store design, it will be a bonus point. If the rent budget allows, it can be located on the side of the street or street corners in a crowded area with high visibility; if the budget is not high, you can also choose a second-tier city that may have development opportunities. Further, cooperate with advertising and marketing to promote your signature products. Thus, create a higher chance developing successful brands and reputations.
3. Design your Store Menu
The style of the store must be determined according to your brand positioning. Common beverage stores are mainly clean and simple style, while some are retro style. You can decide your brand positioning based on the products you expect to sell in your future, and then set up its characteristics, which develop market segmentation.
4. Sources of Raw Material and Supplies
Using professional appliances can highlight your professionalism of your store, and customers will be willing to pay a higher price for your products.
A stable source of raw materials and taste is definitely the most important thing for a store. HIGHTEA provides comprehensive machine raw materials planning, the most stable supply quality and taste in the industry, helping you save more time and cost.
5. Employee Training & Development
Train and manage the service team to establish two-way communication with customers. Establish an effective management model, reduce the turnover rate of personnel. Furthermore, let the front-line service personnel who directly face customers, help you make suggestions that are closer to customers and create smooth consumer feedback channels.
6. Obtain Proper Permits & Licenses
Importing from various countries requires local import permits and business licenses. According to different national regulations, you need to understand the relevant regulations of your own country. If you need assistance, please contact us. High Tea will provide our answers for you with 30 years of experience in the global tea industry.
Address: No.26, Wuquan 6th Rd., Wugu Dist., New Taipei City 24889, Taiwan
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